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How to Write a Convincing Insurance Agent Bio

Why Your Insurance Agent Bio Is Important?

Your insurance agent biography, as well as video biography is a way to help you connect with customers and and is a useful tool in marketing yourself. As an insurance agent you deal with people and trust is an important part of doing business. Your insurance agent bio and  bio video can be used to help form that trust before you ever meet a potential client.

By relating a little of your experience and expertise in the field as well as conveying some personal information that makes a potential client feel like they know you, you are laying the groundwork that can attract future clients. Your personal information may provide something that you have in common with the reader and at the very least allows them to see you as a real person.


How to Write a Insurance Agent Bio

The insurance agent biography is about you, and each person’s will vary to a certain extent. There are some elements and guidelines you will want to follow as you write the insurance biography. These include the following:

insurance biographyIntroduce yourself and tell who you are/what you do at the beginning of the bio.

insurance biographyAddress who your clients are. Who is it that you work with? Families, small business owners, home owners or some other group that forms your client base.

insurance biographyDiscuss benefits of working with you. Don’t make it a sales pitch. Just a line or two like “ Joe has helped hundreds of families protect their homes and save money in his years as an agent.”

insurance biographyInclude some personal information. This is often where a connection with a potential client is made. This can be any number of things. If you are married and have children, where you went to school or hobbies are just a few. Every piece of information about yourself may be something that you have in common with a potential client and tilt their choice of agents in your favor.

insurance biographyThe insurance agent bio should be short. Between 250 and 300 words is long enough. Any longer and it likely won’t get read.

insurance biographyYour bio should be written in the third person.

Mistakes to Avoid in Insurance Agent Biographies

There are some basic mistakes that are fairly common when writing biographies. The following are some of those mistakes you should watch out for:

insurance agent biographyWriting in the first person. Too many “I”s makes you seem self-centered.

insurance agent biographyLong resume style lists of accomplishments or job titles.

insurance agent biographyToo wordy. There isn’t a need to use long flowery sentences or include extra padding to fill out the bio. Three or four paragraphs is all you will need.

insurance agent biographyMaking a sales pitch. Don’t use the bio to try and directly market your business.

A well-written insurance agent biography is a great way to to market yourself and attract more clients!