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How to Write a Convincing Insurance Agent Bio

insurance agent bio help

Why Your Insurance Agent Bio Is Important?

Your insurance agent biography, as well as video biography is a way to help you connect with customers and is a useful tool in marketing yourself. As an insurance agent, you deal with people and trust is an important part of doing business.

Your insurance agent bio and bio video can be used to help form that trust before you ever meet a potential client. By relating a little of your experience and expertise in the field as well as conveying some personal information that makes a potential client feel like they know you, you are laying the groundwork that can attract future clients. Your personal information may provide something that you have in common with the reader and at the very least allows them to see you as a real person.insurance agent bio sample

How to Write an Insurance Agent Bio

The insurance agent biography is about you, and each person’s will vary to a certain extent. There are some elements and guidelines you will want to follow as you write the insurance biography. These include the following:

  • Introduce yourself and tell who you are/what you do at the beginning of the bio.
  • Address who your clients are. Who is it that you work with? Families, small business owners, homeowners or some other group that forms your client base.
  • Discuss benefits of working with you. Don’t make it a sales pitch. Just a line or two like “ Joe has helped hundreds of families protect their homes and save money in his years as an agent.”
  • Include some personal information. This is often where a connection with a potential client is made. This can be any number of things. If you are married and have children, where you went to school or hobbies are just a few. Every piece of information about yourself may be something that you have in common with a potential client and tilt their choice of agents in your favor.
  • The insurance agent bio should be short. Between 250 and 300 words is long enough. Any longer and it likely won’t get read.
  • Your bio should be written in the third person.

Broaden Your Horizons with an Expert in Insurance Biography Writing

For that, you may want reading what kind of bio writing tips Dena Kouremetis – a professional expert in the field of business writing consider useful for you to share:

  1. Write about yourself as if you were your own PR firm – in the third person;
  2. Quote yourself – briefly;
  3. Speak in the “royal we” whenever possible;
  4. Use other good examples as templates for your own profile;
  5. Keep paragraphs short and keep the bio concise;
  6. Briefly list only your most important career designations and certifications not mentioned in the body of the bio in bullet-point form at the end;
  7. Read your bio out loud;
  8. Write it. Leave it. Read it as if you’ve never seen it before. Then edit;
  9. Take a writing course geared toward business and marketing at a local community college.

insurance agent bio writing tips

Tips for Writing a Perfect Insurance Agent Bio

Getting your insurance agent bio right does not have to be difficult if you follow these tips from our professional writers:

  • Make sure that you understand the purpose of your biography and who the intended audience is prior to starting to write anything. Writing for potential clients for your website is very different to a bio aimed at getting you professional speaking roles or finance from the bank.
  • Tell your story in reverse: start with where you are now in your career and work backwards from there. The reader is not going to read through your past to find out what you have to offer them today. Only cover the relevant highlights to keep your bio short.
  • Get to the point: avoid all forms of padding within your writing so that you write in a concise manner throughout your bio. Also never include information that is irrelevant to the purpose of the biography.
  • Keep to around 250 to 500 words: this is about a minute of reading. Most potential clients are not going to read any more than this.
  • Don’t oversell yourself: while this is to promote you it should not sound like an advertisement throughout your bio.
  • Do not exaggerate your ability or tell outright lies: keep to the truth within your biography if you want to maintain respect through your career.
  • Avoid any use of humor: even if it is used well not everyone will appreciate its use and many will look for any excuse to feel offended.
  • Provide some personal information: you want to show that you are a real person so include some information such as your pets, hobbies or if you are married with kids. Do not however provide overly personal information such as religion, political persuasions, or sexuality.
  • Always review and check your insurance biography with great care: simple mistakes in your writing will make for a very poor first impression and you will want to avoid them by careful editing and proofreading.

Mistakes to Avoid in Insurance Agent Biographies

There are some basic mistakes that are fairly common when writing biographies. The following are some of those mistakes you should watch out for:

  • Writing in the first person. Too many “I”s makes you seem self-centered.
  • Long resume style lists of accomplishments or job titles.
  • Too wordy. There isn’t a need to use long flowery sentences or include extra padding to fill out the bio. Three or four paragraphs is all you will need.
  • Making a sales pitch. Don’t use the bio to try and directly market your business.

insurance biography writing service

Work with the Best Insurance Biography Writing Service

All of our writers and editors have many years of experience writing biographies for many different applications. Our experts will work directly with you so that they can fully understand the purpose of your bio and what information should be included in it. They will write you a highly personalized bio using your information rather than simply follow a generic template. To use our services is very simple just follow these steps:

  • Complete the order form that you will find here on our website
  • Make payment through secure channels
  • Discuss your requirements with our biography expert
  • Request any changes you require to your bio
  • Take delivery of your finalized biography for insurance agent

All of the biographies that we write are unique to you and will be supplied to you with a plagiarism report to confirm that they are original. We also provide you with proofreading through certified experts to remove any errors. All of our bios are covered by a full money back guarantee and will always be delivered to you on time.

Contact our professional biography writers here today to ensure that your insurance bio will be written perfectly for your intended audience.