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The Importance of the Real Estate Agent Bio

The real estate agent bio, as well as insurance agent bio, is both a brief resume and a marketing tool. It will be the first contact many potential clients will have with you. With this initial contact, you want to create an impression of both honesty and capability. Trust is essential in the real estate industry, and your real estate biography is where you will begin to build that trust. The bio for a real estate agent will differ from a real estate investor bio as an agent deals with both buyers and sellers and needs to gain the trust of both, as well as work in their best interests. An investor will be either a buyer or seller and need only satisfy themselves and their group.

Writing the Real Estate Biography with Real Estate Bio Examples as a Guide

A real estate agent bio is a brief look at your professional credentials as well as a glimpse into your personal life. The following are some of the elements you should include in your bio:

  • Skills and experience. This is the first thing you should include in your bio. Provide enough information so that those reading your bio can be sure you have the expertise to service their needs but don’t bury themin details.
  • Include personal details. This is important as it allows the reader of your bio to see you as a person. Quite often, some of those viewing your bio will have at least one thing in common with you. This can establish a connection you can build on.
  • Include a picture with your bio. People like to see who they may be working with.
  • Provide a geographic location

Use real estate bio examples as a guide and to get ideas. The following is a sample of a real estate bio opening paragraph.

Consistently a top-producing agent and a favorite with clients, Jim offers superlative communication, marketing and negotiating skills; in-depth, complete up to date market knowledge; honesty, integrity and an excellent eye for details. His ability to get results and his down-to-earth attitude with a touch of sophistication provides clients with discriminating taste with a clear advantage in the purchase and sale of prestigious properties. Since 1987, the name Jim Smith has been synonymous with fine real estate in the esteemed communities of West Palm Beach and surrounding areas.”

real estate agent bio sample

How to Write a Real Estate Bio?

Whether you are writing something for a flyer or your company’s website you need to ensure that your real estate bio is written in a way that is going to show the reader just who you are. Whether it is a buyer or someone looking to sell their property you want them to trust you and know that you will do everything that you can to help them after reading your bio. The following tips will help you with writing a real estate biography that will help you to stand out:

  • Understand your competition and the area: take a look at the bios of competing agents in your local area so that you can see how they have written theirs.
  • Show your professional experience: brainstorm all of the things that you want to show them such as your diplomas, degrees, and other expertise that is relevant.
  • Give your bio a personal touch: you don’t want it to come over that you are only about work. Give some information about family, pets or your hobbies to give a more rounded view of who you are.
  • Show your links to the area: make it clear that you know the area and the market that you are working in. Demonstrate that you have the necessary knowledge of the area to work with them effectively.
  • Don’t treat your bio purely as an advert for your business. Don’t just plug your business, if you do it will simply turn off the reader who will see your bio for what it is being treated as.
  • Keep it short: your potential clients are not going to spend forever reading through your real estate biography. Around 250 to 600 words is about right as this will take about a minute of their time to read.
  • Don’t fill your bio with masses of text formatting. Keep your writing simple and avoid overuse of bold and italics. Certainly never shout at the reader with capital letters.
  • Don’t overdo the boasting: you need to walk a fine line when writing your bio, you want to show you are the best without shouting about it too much.
  • Show what you are really good at: are their particular types of property that you are especially good at selling?
  • Show that you will do your best for them: you don’t have to show that you are the number one real estate agent, you have to convince them that you will do your best for them.
  • Give your personal contact details: from twitter to your phone number ensure that they will know how to get hold of you.
  • Review and check your biography with care: simple mistakes in your bio will leave the reader with the wrong impression of who you are.

What If You Have Little or No Experience with Real Estate?

Not everyone has been in the business for 20 years with hundreds of sales behind them to boast about. So how do you go about writing a biography for real estate agents if you are new to the business? The following tips will help you with writing a bio if you are just starting out in the business:

  • Demonstrate how well you know the local community and the area that you are living in. 20 years living somewhere can work just as well as 20 years selling homes there.
  • Show that you understand what they are looking for whether it is the ultra-modern home or that quiet rural retreat.
  • Make them like you and understand that you are going to do your utmost to find them precisely what they are looking for.

help writing a real estate bio

Use Our Services for Writing a Real Estate Bio

We work tirelessly with you to ensure that your biography is going to stand out and show you off as the agent that the reader can trust. Our agents fully understand the market and what needs to be covered within your bio to get you noticed. All writing is unique and targeted to your own local market at all times. We provide free proofreading and plagiarism testing on every order and always deliver your work on time.

Get the attention you are looking for by using our professional support to write your highly engaging and effective real estate bio.